The Desire promotional could possibly be compared to Padam Padam but for all wrong reasons.
Desire and Padam both have an edgy sound but as Padam is perfect for Kylie and her vocal style, Desire just didn't work for Geri as an artist and vocal. She tried to be cool but sadly she was never going to win the 'cool' crowd with that video and styling and it just fell flat. The video is cringe (licking a bowl of milk 'sexy') as shows when a video can thwart promotion, as Padam - strange colour grading aside - is perfect in it's weirdness, genuine coolness and it's iconic look (which will now be forever installed as one of Kylie's 'looks') helping promote it.
As a song, I quite liked Desire (how it got picked over Love Never Loved Me I never know?) and it's up there with my most played Geri singles. Released by the right artist at the right time (Maybe Rachel Stevens) with the right styling, video etc then I reckon it could have been a sizeable hits in the right hands. It was just an poorly designed promotional strategy, poor visuals and uncool styling against - what was trying to be - a cool sound. The mis-match as a whole helped add to the flop.
I'm not saying it could have been her Padam Padam but the song gets a bad rep and I think it's quite alright! Haha
Controversial opinion here but I think If Kylie has recorded it now, with cool production and followed it after Padam Padam - with great promotional visuals...video etc - then it would be a fair follow up.