I don't think Iron Man is even close to them? We still have the likes of Wonder Woman and Superman. Sure in this last decade he's been in these billion dollar movies but I think as a brand it still lacks a lot. People like Robert more than they like Ironman itself.But regardless, do we think all this makes Spider-Man the most popular superhero? Or would it be Batman or Iron Man? Just feels like this film has really shown how dedicated people are to the character and to every iteration of him that we’ve had on our screens for the last twenty years.
I think Batman is unbeatable. He's got the successful and acclaimed movies, the comics, the games, the animated tv shows and movies. Hell, even his villains have standalone stuff: Catwoman, Joker, Harley Quinn. But Spider is probably second for sure.