I was going to say, perhaps instead of chucking out an album full of discarded tracks and b-sides and asking fans to buy 20 copies each...
To be fair, nobody asked fans to buy 20 copies each. We did that of our own free will, they just made the formats available to buy. If we'd have got a deluxe edition as originally planned, we'd have still got the same "discarded tracks". Instead, we've got a brand new album, a whole new era, new videos, 6 signings, loads of social media content... I think it's very easy to forget that we're spoilt in many ways.
Whilst leaving the big competition bundle to the penultimate day, when anyone who’d want to actually enter would’ve already bought the album already, was pretty mean, no one, including Steps, made anyone purchase the ridiculous 20+ copies of the same album we’ve seen on here yesterday.
I hope it was worth it for that potential Number 1.
The competition was open to everyone who had already purchased and even "no purchase necessary" by signing up to the mailing list.