To be fair, nobody asked fans to buy 20 copies each. We did that of our own free will, they just made the formats available to buy. If we'd have got a deluxe edition as originally planned, we'd have still got the same "discarded tracks". Instead, we've got a brand new album, a whole new era, new videos, 6 signings, loads of social media content... I think it's very easy to forget that we're spoilt in many ways. The competition was open to everyone who had already purchased and even "no purchase necessary" by signing up to the mailing list.