They should do comps with digital albums being given, isn't that easier as they don't have to ship. Unless they then rely on the person actually downloading it to count.
Steps are being let down by vinyl sales, and to a lesser extent cassette sales. It’s unfortunate that BMG didn’t consider it worthwhile to do variants of those formats on this occasion.
In Tuesday’s midweeks, this was the formats breakdown:
1. 19,962 - Manic Street Preachers
2. 18,864 - Steps
365 Streaming (I’m pleasantly surprised that Steps are achieving higher streams!)
At the very least there should have been a standard black vinyl for HMV / Amazon, and maybe a picture disc. Just one vinyl in this market is quite unusual, particularly restricting it as an official store exclusive.I think they made the right decision - if you're going to do individual member covers it's better to do them on CD than tape. Unless you think they should have done an extra 5 vinyls and 5 cassettes as well? Wouldn't that be taking the piss?
At the very least there should have been a standard black vinyl for HMV / Amazon, and maybe a picture disc. Just one vinyl in this market is quite unusual, particularly restricting it as an official store exclusive.
5x member CDs instead of cassettes was the right call, but even having two cassettes with different colour shells could have been slightly beneficial. Although I think a price cut for the existing cassette would be a wise move at this stage.
Seeing the extra oomph going to #1 gave Kylie last year (hitting #1 in 5 consecutive decades) then the extra bump going into next week with headlines and stuff would help keep them in the spotlight, sell a few more albums and tickets and extend their record of #1's in 4 consecutive decades by a UK mixed group (and matching Abba). Like the Manic Street Preachers chart battle, it writes itself.