Sugababes - 9th Album

We definitely need something for bands/popstars to perform on like The Word, The Tube, CD:UK, even Top of the Pops. We don’t have music dedicated shows over here other than bloody Jools Holland.
The thing is, that's not just the case and happening in the UK, I'd say most if not the whole of Europe is affected. Actually in Germany there are a few such shows left but I'm not entirely sure if acts really perform on those anymore like they used to. But there are quite a few big awards shows that have been happening in recent weeks and towards the end of the year also a lot of countries have their own version of Strictly, 3.0 have performed on the German version which is called Let's Dance and it's still being broadcasted.

Even though almost every performance was mimed, I did enjoy Popworld back in the day and it was almost guaranteed they would have an interview the week before or after and I also really liked the setting of the studio.
 
Sorry for my ignorance but this isn't Sugababes related right?

Also I don't live in the UK and never did but regarding the current situation it really bothers and shocks me.. Where does all that money come? I'm saying this because there was a quite interesting documentary about the topic titled 'Poor Britain' or something.
 
Tell that to South Korea!

Or Italy! - I have been living in Milan for a couple years now and I am shocked at the many TV outlets artists have here to promote their music, especially compared to the UK, where I lived up to 2021. Talk shows, talent shows, summer shows, radio shows, award shows, song of the summer galas, and of course Sanremo festival, which is HUGE. Italian artists are constantly promoting, so there surely is an audience for music performances on TV. I don't buy that everyone just decided to only engage on TikTok.

It's odd how in the UK it's gone from a handful of shows to... virtually nothing outside of Graham Norton, Jonathan Ross, The One Show (?) and the Brits in the last 4/5 years. It baffles me that all the ITV morning shows, such as GMB, Lorraine and Loose Women just stopped having acts preforming altogether. Steps was one of the final acts I recall doing so back in like 2021. Just odd.
 
Sorry for my ignorance but this isn't Sugababes related right?

Also I don't live in the UK and never did but regarding the current situation it really bothers and shocks me.. Where does all that money come? I'm saying this because there was a quite interesting documentary about the topic titled 'Poor Britain' or something.

No not directly related, it's more a comment on money being the excuse for not having music shows on TV anymore. BBC in particular charge a fee to the public to watch live television so it is almost a guaranteed income stream, despite more people finding ways to avoid paying it.

What month do we possibly think a single will drop in 2025?
Soon.

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I'm joking, I actually think it would make sense for Feb / March. I would imagine they will want time to rehearse these new tracks for the tour.

With that said, it would be nice for a little buzz track around Xmas. I often associate that time of year with the girls due to the leaks & the release of The Lost Tapes. Fully aware though that the general public don't have the same associations.
 
Well but wasn't that the norm in most European countries all trough the 90's until the mid 2000's really? I'm sure it was. Also don't get me wrong but the Sugababes were never really big in Italy unfortunately same goes for many other acts/artists. In all those years that they've been releasing music and promoting they only performed there a handful of times. But than again you have artists like let's say Mel C and she was really, really popular in Italy with the Spice Girl of course and than as a solo artists doing heavy promo with all her albums up until This Time and has been almost completely absent from any promo over there ever since like 2007/08.

The Sugababes I believe were always very popular in Germany and more the nordic countries.. Denmark, Sweden, Norway etc.
 
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Guys a music show is not going to work in 2024.

There’s no demand, TV audience, nor any money in the music or TV industries to facilitate a new TOTP. No label is flying their act to a TV studio when a TikTok of them doing a dance in their kitchen for free has greater reach.
And yet so many acts during interviews (mostly UK ones) will complain there isn't anywhere for them to perform live when promoting their music. A lot of them refer to growing up watching TOTP or CD:UK. Acts like Sugababes will say they miss being on those shows.

I do think if the correct format was there, it would wake music industry people up and they'd realise it still is something people would want. We've just been conditioned to believe that only social media/TikTok will work and I don't think that's true at all.

The only music show we have left in the UK is Jools Holland and that can be quite niche in terms of acts that go on there yet it has solid viewing figures and that show has run for so many years. There is still very much a want from audiences to sit on their sofa and watch live music on their TV.
 
It's also not only about having an audience but also that the viewers of the show will go later and consume the music they hear. I'm sure that part of the reason acts have stopped performing in morning shows is that they stopped seeing any meaningful impact on sales, streams or any other quantifiable measure. That's why nowadays it's probably better just to have an interview.
 
So basically Sugababes have performed on most of these UK shows yet (Graham Norton, Jools, Stricly) so there are no shows left to perform in.... Shows don't want to repeat the same artists too soon, right? So I wonder how the girls are going to promote the new album. The Lost Tapes and When The Rain Comes were a 'gift to the fans'. This will be a proper release so I really hope they take the promotion seriously.

Then we - hopefully - can bury the discussion that this line up is riding the coattails of successes by other lineups. Although that probably will be too much to ask for....
 
So basically Sugababes have performed on most of these UK shows yet (Graham Norton, Jools, Stricly) so there are no shows left to perform in.... Shows don't want to repeat the same artists too soon, right? So I wonder how the girls are going to promote the new album. The Lost Tapes and When The Rain Comes were a 'gift to the fans'. This will be a proper release so I really hope they take the promotion seriously.

They probably don't think that far into the future, 2028 is too far away.
 
I do think the lack of promo options is insane when we're in such a visual/short form time period. Earlier someone mentioned relaunching TOTP and even if you did it in a similar way to Apple/Spotify/Vevo Sessions, you can repurpose those performances on Tiktok, YouTube, etc. Surely there is *so* money to be made if someone takes the plunge.

Also, in the UK do yall still have late night talk shows? That's one of the only remaining ways people can promote their music in the US, along with SNL. I do miss the early morning talk show performances though. I feel that could help shift albums.

I feel like particularly in the UK, the current promo situation makes it so hard for artists to break out and it makes me worry for the talent we will lose because of this.
 
This would have been kinda cool?!



You might remember that the rather divisive season opener Space Babies included a few references to Push the Button, the 2005 Sugababes hit.

Well, it seems that the original plan was for a scene set in the TARDIS to show Ncuti Gatwa's Fifteenth Doctor to dance and lip-sync along to the song.

Fans had previously speculated this might have been the case, and with the BBC having recently shared the original script for the episode, we now know it to be true.
 
They have been in the Studio with Jade. Probably for a version of Fantasy?

https://www.rollingstone.co.uk/music/jade-thirlwall-angel-of-my-dreams-cover-interview-45365/
The group’s young fanbase has matured with its members. Thirlwall doesn’t see it as her responsibility to appease them or tell them what they should and shouldn’t do. “I’m 31 years old, I’m gonna write about stuff I experience, my merchandise will reflect that, you know what I mean?” One such recent merchandise bundle includes sex aids. The other day, while recording with Sugababes, she told them what’s included in the package and had to explain to Keisha Buchanan what a butt plug is, much to her amusement. This is an older and wiser Jade Thirlwall having even more fun.
 

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