Sugababes - UK & Europe Tour 2025

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I doubt they're being over-exacting. They released "When the Rain Comes" after all.
Screaming. Why this reads so shady.

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If they ended up creating 60+ songs during the MKS era in a span of 2 years (2012-2014),
Imagine how many new tracks they've written now ever since relaunching as Sugababes (2019-2025/present). Just a thought.
 
If they ended up creating 60+ songs during the MKS era in a span of 2 years (2012-2014),
Imagine how many new tracks they've written now ever since relaunching as Sugababes (2019-2025/present). Just a thought.
This was also the Covid period, in which recording songs probably wasn't easy. But still they've had a longer period of time to record an album.

I hope they're not trying to perfect everything. Just drop a decent album with a couple of catchy Sugababes singles, that live up to the quality of their past hits.
 
Was there a deal with Sony? I completely missed on that. Only heard of the Recorddeal with Polydor when they were still MKS
I think it was just a rumor because they were seen in a Sony building at one point in early 2020? Didn't we come to the conclusion that they were just there to record the podcast with Clara Amfo?
 
When The Rain Comes was out under a license to BMG (so the girls likely covered the recording costs themselves to own the masters, and then did a profit share with BMG in exchange for them handling it) and that was the most recent label association.

Really BMG is the perfect place for them given how they've helped reactivate some other legacy artists like Steps/Kyle as genuinely impressive sellers with decent streaming presences. I couldn't think of a better label for a band like this really.
 
Not to be rude, but it kind of does - goes to show that if they wanted to, they could release music with a quick turnaround

I don't think it's a confidence issue but I do think they're being overly perfectionist. I get it must be intimidating to put out their first 'proper' new body of music in decades but they need to stop worrying so much.


They not only could, they did release music with a quick turnaround. If they haven't done so since, the most likely answer is because they see that as prudent. The new tour taking them to bigger venues may be a factor in that choice. The post at #489 gives some good insight into the casual fan mindset. An arena tour in the midst of a new album era might actually put casual fans off buying tickets.

I think it's a mischaracterisation to deem them worried and intimidated. They kept performing "Flowers" when someone else swooped in and had a hit with it, not only performing it but they've made it a staple of their set (much to the chagrin of some here, I know). One thing that they don't lack is the courage of their convictions.

And while some may deem The Lost Tapes unrepresentative as it's a collection of vault tracks, artistic decisions made as part of it further prove that Sugababes are not overly fussy or perfectionist to a fault. Siobhan left her vocal as is on "Drum," rather than re-recording it to eliminate the damage introduced along the production chain.

Is it quite hard to spend so much time on something you don’t want to sound too polished?
Siobhan: No, it’s nice to keep in the glitches — it gives it character and you’ve just got to be confident enough to live with it and go, “that’s the one — we don’t need to perfect it”.

Suffice to say, I think it's fair to suggest that their choices thus far have been deliberate, and not from a place of fear.
 
They not only could, they did release music with a quick turnaround. If they haven't done so since, the most likely answer is because they see that as prudent. The new tour taking them to bigger venues may be a factor in that choice. The post at #489 gives some good insight into the casual fan mindset. An arena tour in the midst of a new album era might actually put casual fans off buying tickets.

I think it's a mischaracterisation to deem them worried and intimidated. They kept performing "Flowers" when someone else swooped in and had a hit with it, not only performing it but they've made it a staple of their set (much to the chagrin of some here, I know). One thing that they don't lack is the courage of their convictions.

And while some may deem The Lost Tapes unrepresentative as it's a collection of vault tracks, artistic decisions made as part of it further prove that Sugababes are not overly fussy or perfectionist to a fault. Siobhan left her vocal as is on "Drum," rather than re-recording it to eliminate the damage introduced along the production chain.



Suffice to say, I think it's fair to suggest that their choices thus far have been deliberate, and not from a place of fear.

Agree to disagree I guess. If it's not perfectionism, I'd love to know what it is. The idea that they wouldn't want new music out in time for the tour because it might put off casual fans doesn't wash with me.
 
In fairness, I wrote about a new album era in the run up to the tour, not just new music. They may well drop another "for the fans" track in time for the first night of the tour.

If it's not perfectionism, I'd love to know what it is.

Worst case scenario, they haven't got there yet with the new writing/recording. Siobhan's comment in the recent interview with MNEK about no one blowing their mind/making them feel the same way as he did as a collaborator... did give me pause about how satisfied they may or may not be with their recent unreleased collaborations... Still, I trust that when it's right, it's right and we'll be allowed to hear it.
 
If I was looking at it from a business perspective, which the girls now have to be very conscious of as independent artists, I would be thinking "we are doing well with touring and we can sell enough of our own tour - so we are making money. However, our last single "When The Rain Comes" did little sales-wise or to boost streaming figures, so what works best from there in terms of releasing new music?"

I'm guessing they want the new album fully cooked, ready to go, to give them the best shot at sales and maybe even an album charting position in the top 10/20. A proper full campaign, start to finish, that they can stand behind. Maybe one single, which will get Radio 2 airplay (hopefully more) and then drop the album off the back of that. While they are saying the album is ready to go, there might be opportunities to work with producers or different tracks coming up that are better than the previous and so it may shift the album. One thing I won't ever doubt the girls on, is the output. If they are saying an album is coming, I trust them. We just have to remember that they are not the Sugababes of 2001-2009, that won't ever happen again.
 
I think they'll get decent Capital support on their "comeback" single, and that will include all the Global stations. Hopefully it's at least a new single before tour, although another hits-heavy show is still a great night out so I'm not too fussed.
 
"we are doing well with touring and we can sell enough of our own tour - so we are making money. However, our last single "When The Rain Comes" did little sales-wise or to boost streaming figures, so what works best from there in terms of releasing new music?"
When The Rain Comes wasn't really a proper lead single wasn't it? Felt more promotional or a random music drop with no announcement or even a music video accompanying it.
 
When The Rain Comes wasn't really a proper lead single wasn't it? Felt more promotional or a random music drop with no announcement or even a music video accompanying it.

This is true, but also is anyone actually expecting a new single from the Sugababes in 2025 to do anything chart wise? It's all about visibility, i.e. letting people know they have new music out so that hopefully the album (and tour dd) will do decently.
 
When The Rain Comes wasn't really a proper lead single wasn't it? Felt more promotional or a random music drop with no announcement or even a music video accompanying it.

It's available for download/streaming, issued on physical, has it's own artwork and had a lyric visualiser? Radio played it? They can describe it as a thank you if they want but in my eyes it's a single.
 
It's available for download/streaming, issued on physical, has it's own artwork and had a lyric visualiser? Radio played it? They can describe it as a thank you if they want but in my eyes it's a single.
I'd agree it is a single, but the I think the original posters argument was that it shouldn't be considered a lead for an album given the timing of it to coincide with the o2 show and no music video

I will say however, that if an album were to have come following the o2 show, then it would be considered a lead, regardless of no music video, similar to other artists who have done the same
 

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