Sugababes

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Mr.Arroz

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What this is proving is that these girls are next level talented and deserve far more respect than they've gotten. Labels should be begging them to sign with them. This is the type of group that you invest money and promotion into. Hopefully somebody wakes up!
I hope so. Honestly last time they were originally coming into it from the taboo "1.0 reunited" angle, but at this stage (literally), they've proven they can self-generate buzz, sell nostalgia merch well, and tour to screaming stuffed crowds. The bargaining power is on their side, I would say, this time around.
 

Mr.Arroz

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I loooooooove them singing along to their distorted vocals on "Flowers". And how they've also lassoed it into their setlist. I have such faith and confidence in their ability to make nods to their history as a band but keep it fresh and compelling.

In the words of @RHOPJ, they are just so...cool.
 
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I can't wait to see these girls in 2 weeks after seeing all these videos. My friend will be fuming with me for getting my life to Sugababes when we're supposed to be there for Westlife. I hope the set is long-ish since they're a pretty big name for a support band.

I feel like now that they have the name nothing's stopping them from touring regularly if they want to. Especially if it can fund their music.

Also this time around it definitely feels like enough time has passed where they're not trying to disassociate from 4.0. They really went out of their way to do that as MKS regardless of the name issue but it's like enough time has passed where they can just appreciate their legacy and own every part of it they want to own. If they want to perform something like Red Dress (I know they don't like it) but it feels like a non issue for them to perform it now whereas it probably would've been for MKS.
 
I’ve just come from seeing them on the Avalon stage, and yes, they did indeed SHUT IT DOWN!

It was incredible! The tent was jammed and I had to fight (not literally) to get in! The crowd went outside the tent and the sound was really good so everyone could still here!

That was without a doubt the best gig I’ve been to! So incredible and I really encourage everyone to buy tickets to their tour because you NEED to see it live!
 
It's wild to think that despite us sitting on here for a decade dissecting it, 99% of the people excited about this comeback essentially have no idea that the MKS era happened. It's.. sort of worked in the girls' favour, by the looks of it.

I'm thrilled about the reception they got tonight and really hope it translates into buzz and sales for the tour.
 

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