Scientists will be studying her unprecedented success for generations to come, and really I think it’s down to a perfect storm of a number of factors, but could it be said that she proves that frequent, regular album releases work? The era of waiting 3 or 4 years between releases is maybe a bit outdated in the streaming age. Of course, there are many examples of this strategy working in the last few years, but none have reached Taylor’s level. She’s got a really solid foundation of kids on her side if TikTok / my cousins are anything to go, so presumably they’ve only come onboard in recent years. Like, the people want to consume. And she gives them shit to consume.
As I said, I think ultimately there are a bunch of factors which have resulted in her being in this absolutely monstrous position of earth-shattering success, but yeah, I think her not going radio silent for 2-3 years at a time has certainly helped.