Didn't that Nathan Hubbard guy say that they're releasing something on the 22nd? I guess we will find out at midnight.
I’m not really pressed because these are literally just remakes of songs that have been out since 2012 but the way this campaign is being ran is deranged. I’m guessing she’s still trying to re-record Stay Stay Stay without vomiting.
I'm not sure if it makes sense, but I imagine she'd want to keep the impact of "listening to everything all at once" to boost hype, instead of dropping a single. It's like... everyone already knows what it sounds like, there's no need to try to present singles to sell it blindfolded like a normal album.
But then letting people overflow with nostalgia on "first play" of something they already knew but sounds ~new? get the streams, etc.
The long rollout because of Vinyl is tiring though. It would have been easier to check a calm week, announce it, drop it and then ship stuff later. She'd hit #1 two times probably dd.