Well, we're halfway down the list, and what I thought was going to be a short little modest rate has ballooned into this big beast... it is ever thus, with my projects. So what is going next?
A real test of my ability to get walls of text out of minimal material, that's what.
35. MY BOO
Average score: 6.489
Highest scores: 4 x 10 (
@WowWowWowWow , @
əʊæ,
@Hurricane Drunk ,
@4Roses )
Lowest scores: 1 x 2 (
@yuuurei )
Chart positions: #31 Hot 100, #13 Radio Songs, #16 Mainstream Top 40, #18 Hot R&B/Hip-Hop Songs, #2 Rhythmic Songs
Year-End Hot 100: #88 (1996)
Who? Oh yeah, them...
Oof. Boy, we haven't had one of these in a while, huh? By that, I mean a writeup where there's really not much on the backstory, AND hardly anything to say afterwards, AND the artist basically disappears afterwards... and the Baz Luhrmann connection I mentioned in yesterday's post, in which there was literally only one single and no more. There's hardly even any pictures of today's artist available. Let me tell you, I live for shit like this, people. So, let's take a look at these Ghost Town DJs, and see if I can't squeeze a bit more writeup blood out of a seemingly unpropitious stone...
Hideous 90's Rap Album Covers II: Electric Boogaloo
So, anyway, the Ghost Town DJs originate from Atlanta, and were a key part of that city's thriving bass music scene – we didn't have crunk or trap yet, but the ATL was still a national centre for party rap. Founding member Rodney Terry, a Miami native by origin, has referred to the name as being a takeoff from one of the founding fathers of bass music, Luther Campbell's Ghetto Style DJs, with which he had been associated back in the 80's. Now, here's where things get odd. They released one album in 1996, entitled
Frantic, on So-Lo Jam Records (a hip-hop and dance music label that was a subdivision of the Georgia-based independent label Intersound). To be honest, I'm not even sure what the hell this album is. I know it exists, it's on Discogs and RateYourMusic, but in any retrospective on the Ghost Town DJs and “My Boo” that I've seen, I cannot find a single reference to it – to make matters even odder, the producers credited on it are not the same members that Wikipedia cites as making up the DJs. I did find a short review for it on RYM, but even that's an odd beast, as it refers to it as “little to no vocals, only bass and a drum machine... feels unfinished”, and one of the genre tags is “instrumental hip-hop”. So what
Frantic actually is and where it fits in, I have no idea, but it can't have been successful: Wikipedia's discography section doesn't even seem to know this album exists! One thing it definitely does not contain, also, is “My Boo”. That song was actually recorded for an unrelated compilation album called
So So Def Bass All-Stars, which as the name suggests was a showcase for artists from the Jermaine Dupri run label of the same name. And thereby hangs a tale.
Case in point.
See, over in Atlanta, there was a bit of a tradition going on for hip-hop and R&B club DJs, to take the lead vocals (most often female) from ballads and remix them by putting them over high-tempo bass beats. Jermaine Dupri liked the idea of turning that concept into an actual song, and so did So So Def's A&R director, Jonathan Smith, who oversaw the
Bass All-Stars compilation series. Smith happened to know Rodney Terry, as he was the promotional agent for Def Jam in Atlanta, and decided to have him produce a song for the compilation, alongside Carlton “Carl Mo” Mahone, also a popular producer in the local area. Though Smith was also involved in doing so, he could not be credited for it due to his A&R position, but Terry has confirmed that he was the executive producer on “My Boo”. They ran into a bit of a problem, though, when Akema Johnson-Day, the singer whom they had hired to do the lead vocals, didn't turn up because of conflicting recording schedules. Luckily, they had a solution on hand: Akema had already contracted a singer named Virgo Williams to do her backing vocals, and they decided to just use her. And thus, one of urban radio's biggest hits of 1996 was born.
So what do I think?
SEVEN. As I've mentioned before, there's one big factor that makes “My Boo” distinctive in the grand scheme of 90's R&B hits: the sinewy, fast-paced and intense beat, coupled with the subtle and sweet layered vocals of Virgo Williams, whose languid vocal lines drift over the hard-driving drums nicely and create a great sense of light and shade that I think is very interesting indeed. That's the only real string that “My Boo” has to its bow, but it's a good strong string. Well, that and its chorus, which has a nice catchy melody, and though the lyrics are a bit cheesy, that undulating melody that combines extended harmonized phrases and quick staccato solo vocal parts gets them into your head effectively. Virgo's got a nice voice too, well able to express sincere devotion and the bliss of her relationship without sounding too corny about it, and possessing a good ability to layer her high harmonies and a solid midrange tone that slides nicely in between those rattling hi-hats. However, this song could have scored better, were it not for some noticeable faults. It's clearly made a bit on the cheap, with ringing synth patches that sound like they came from a ballad from about half a decade earlier, and the drum sounds are kind of flat and plasticky, though the 808s are still nice. Not to mention, it's kind of interesting in how minimal it is at times, but sometimes that works to its disadvantage, particularly with parts of the verses that are almost entirely unadorned. Taken altogether, that doesn't quite amount to something that I'd want to listen to in the six minutes of its full version; edited down a bit, however, and the simple joys of “My Boo” and that great invigorating chorus get their best possible chance to shine. Yeah, not really much to say here, just a nice basic R&B dancefloor bop. Ain't nothin' wrong with that.
Where Are They Now?™
The Ghost Town DJs sort of take the “one-hit wonder” tag to a new level, just like Baz Luhrmann did earlier in the rate. Because, you see, aside from
Frantic, they literally never released anything else. Ever. “My Boo” was their
only single.
There's some different accounts of what exactly went down there, but the upshot appears to be that it wasn't exactly by their own choice. (Most of this is coming from interviews twenty years later, most particularly a
Spin one coinciding with the 20th anniversary of “My Boo”, so some of this may have to be taken with a grain of salt.) Terry recalls that he was the only one out of the Ghost Town DJs that was actually signed to So So Def, and that that caused a headache for Columbia, who distributed that label at the time. He also mentions that, at the time, Virgo was signed to “bad management”, who prevented her from working with Terry again – and to make matters worse, she was not only not signed to So So Def, she wasn't signed to Columbia or any associated record label at all. (Hence, also, why neither she nor any member of the group was in the video, which Virgo apparently didn't even know was being shot.) I believe the situation was that she was an unsigned artist at the time, but working with a production company. Put all together, that meant that, while he and Virgo had made plans to come together and continue the group, it was not possible. Smith, however, remembers things a little differently:
Everything kind of just happened. It wasn’t like a real group. We never did another record. Carl produced some stuff on some of the other albums, but yeah, it wasn’t a real group. Rodney just came up with the name after… We were just recording the s**t at first and it was like, “Uh, we need a name for the group.”
But the song had quite a substantial afterlife, and only came to greater prominence in the 2010's. Firstly it was through a sample in Ciara's 2013 hit “Body Party”, but much more surprising is its revival as a meme. Remember the Running Man Challenge? Y'know, that Vine meme from 2016 of people doing the Running Man dance to this song? Yeah, that caused “My Boo” to re-chart... at #27. Yes, the astute among you will notice that that's four spots higher than it first reached in 1996. The streaming era does produce some funny old anomalies sometimes. The Ghost Town DJs do appear to still exist in some form, because they have official Twitter and Instagram pages and post on them regularly, and there's links to book them too. Who exactly is involved, I cannot find out, but it appears to have been spurred by the song's revival after the Running Man Challenge, to some extent. So I'm going to call it: they can join Rick Astley in the hallowed halls of artists whose career was resurrected by a meme.
Cue Chariots of Fire.
So now, we may as well run through what happened to our various protagonists in the twenty years and counting following “My Boo”. For the most part, it's really not a lot. Virgo now uses the artist name of “Madison Bleu”. I can find very little evidence that she released any actual music of her own, either as Virgo or as Madison Bleu, though she still posts somewhat regularly on her Facebook page. Rodney Terry also fell off the map – though he had had quite a few production credits on various independent-label hip-hop and R&B singles in the decade before “My Boo”, his list of credits goes completely cold after that, if Discogs is to be believed. Carlton Mahone, on the other hand, did continue to have some success in his line of work; he had a co-production credit on at least one other bona fide smash hit, Big Boi's 2003 Hot 100 number one single “The Way You Move” (Mahone's association with the Outkast having begun three years earlier when he produced “Gangsta Shit” on
Stankonia), and also produced for some other Atlanta-area rappers like Pastor Troy. However, his list of credits more or less runs dry as well in the mid-2000's, with the only other named appearances after that, again according to Discogs, being for various samples of “My Boo”. As for Jonathan Smith? Well, he's had quite a successful career of his own in the following years as an artist...
Skeet skeet, motherfucker.
Yup. You probably know Jonathan Smith better as Lil Jon. Dang, no wonder I thought “My Boo” sounded a bit like an early crunk song, huh? Funny to think that Jermaine Dupri and Lil Jon, two of the biggest producers in hip-hop for the next decade, were both working together on this one, seemingly modest little song. But then again, such is often the case with superstars – they don't always come from the places you might expect.
OVER TO THE PEANUT GALLERY
Chewed up and spit out and boo'd off stage
saviodxl (4.2): Idontknowher.gif
ModeRed (4): Has no 'oomph' to it - wafts past and then is gone…
(Ooh, spoooooooky.)
unnameable (5): Enjoyable enough.
Filippa (6): It’s ok.
DominoDancing (6): Fine but unimpressive.
(A trio of signature Six-Point-Something type commentaries, there.)
Auntie Beryl (4.6): Another first time listen for me, this one. Man, the US and UK were poles apart in 1996.
(As I realized doing some of these. But the US were spared Boyzone, so on balance, I think they probably come off better... - Ed.) *listens* Blimey, it’s dull.
yuuurei (2): Gives me a headache and the lyrics are so bland.
Empty Shoebox (4): The pitch of the voice in the chorus sounds unnaturally high, and that puts me off.
(Someone who knows astrology make something up about Virgo here.)
DJHazey (3): Nice beat at least, but not really my bag.
CorgiCorgiCorgi (6): This just makes me want to listen to Ciara's Body Party.
(Which is a choon, to be fair.)
Boo'd up
Ganache (8): The beat sounds like a basic Casio preset, the singing isn't great, and the production is bit shabby but dangit it somehow all comes together to be a solid bop.
(Always cool when that happens. Sometimes, an album can sound like it was recorded through a soggy teabag and have Kermit the Frog on vocals, and yet turn out a classic anyway. Go figure.)
Seventeen Days (7): Yet another song that I used to hear all the time, yet I never knew the title before. Thanks, a lot, John Garabedian and Open House Party!
pop3blow2 (8): Just a solid basic bop here. Nothing more, nothing less, but needed in every era of music.
chanex (7.5): LOLOL for that background inoffensive unnoticeable jam!
(Until it says BOO!, that is. Because it's a SPOOPY GHOOOOOOST WOOOOOOO)
CasuallyCrazed (7): Best version is the Mariah Angels Abortion version.
(I used to play bass for Mariah Angels Abortion. We could have been huge.)
Andy French (7): I scream every time I hear this now because of the memes, but it also goes off?
(See also: "All Star". Yeah, I said it.)
berserkboi (9.2): Pretty awesome actually!
iheartpoptarts (9): Yay being on plug.dj and debating over whether the neon bikini era was even a thing.
(Consensus: yes.)
4Roses (10): NOW WE ARE TALKING! This song drinks from the same youth fountain as Jlo and Gwen. Timeless smash.
WowWowWowWow (10): As I continuously played and thought of this song since it first came out, I’d like to think I am at least 38% responsible for the success of the Running Man Challenge.
(Nah, I'd have said it was more like 37% mate.)
əʊæ (10): The nostalgia for being 18 and hanging out with my former friend just watching Vine compilations for hours is strong with this one.
(Now I just need a 90's hit to retroactively soundtrack my 18-year-old LAN parties...)