There’s something interesting here with the overperformance of Universal
/Blumhouse/Miramax’s Halloween Kills
: the pic, while well ahead of its mid $30Ms-$40M projection, is arguably the highest opening we’ve seen during the pandemic for a theatrical-day-and-date, non-transactional title with $50.16M. Overall, the 10th best opening in October. This doesn’t include Disney
+ Premier fare whereby those subscribers have to fork over an additional $29.99 to watch a title. All of this bodes well for Warner Bros. and Legendary’s domestic launch of Dune
next weekend, also on HBO Max, as a great opening could raise that pic’s profile heading into Oscar season.
big opening here is also a testament to Universal’s marketing machine to open the title. The pic was blasted through the media conglom’s Symphony program, meaning it’s blitzed throughout all Comcast NBCUniversal ancillaries. This created a situation where tracking was extremely hot well before the move was made to go date and date with the sequel on Peacock. While the first movie carried a global P&A for $75.5M
, I understand that this one is definitely north of that, though lower than $100M.