It changes the fundamental decisions behind what movies you get to see and the ones that get shelved.I really don't get this fascination with the box office returns or predictions.
Like I'm glad people in China can see a film I enjoyed but . . . What does it actually change?
And with China back on the board, it means the potential for a lot more money to be made, given that it's the 2nd biggest movie market. Movies that might have only pulled a middle of the road box office, could potentially add an extra 1, 2, or $300m. That helps shape the future direction of the phases. There's the importance of pushing into the next $$ bracket too. There's a big difference in optics between a final number with a 7 in front of it and one with an 8, and equally a massive difference between a $900m movie and a billion dollar movie. Getting a massive movie market back in play is a huge deal for Feige.