Its perfectly fair. Its only unfair because The Saturdays are losing in your opinion.
There's nothing stopping them releasing their next single the normal way? The Saturdays, management, and label decided to go this route, and I'm sure the sales will be fine.
You need to get over chart positions. They've been irrelevant for a while now.
And also, every single that JLS have released after a their albums been released has technically been on air on sale, and they'd still managed to get to #1.
The Saturdays also didn't really help their cause by assuming the on air / on holiday method of promotion.
There's nothing stopping them releasing their next single the normal way? The Saturdays, management, and label decided to go this route, and I'm sure the sales will be fine.
You need to get over chart positions. They've been irrelevant for a while now.
And also, every single that JLS have released after a their albums been released has technically been on air on sale, and they'd still managed to get to #1.
The Saturdays also didn't really help their cause by assuming the on air / on holiday method of promotion.