The Saturdays
- Thread starter poploz
- Start date
They're expecting video edits any day now. They're literally waiting for a clearer idea of the release schedule in April before confirming details. With Una giving birth in the next week or so, the later the release is the better since she can join in on some of the late promotional stuff if she's given enough time off before hand.
Scaper said:
I wouldn't say that strategy worked at all. Since the radio premiere and video premiere happened at the same time, there was nothing left to give the song a boost once the initial hype died down. At least if the song is plummeting after a radio premiere you can expect a big boost and a stable chart run when the video is out, but if you release both at the same time there's a chance both will do badly on airplay and the song will be dead straight away.
Scaper said:
On air/on sale was a terrible idea for a band like The Saturdays. It pretty much flopped as a strategy which is why it was abandoned so soon.
And with normal releases, TV and radio airplay can't be effected by commercial performance as the song hasn't been released yet.
No, it was a label wide trial. The label needed to try it with as many artists as possible to see if it works, who it works for and who it doesn't. It had nothing to do with making The Saturdays seem cool, the only way they'd find out it if works with artists such as The Saturdays is to actually get artists like The Saturdays to release a single in that way.
