Feel free to cozy up under a blanket before you keep reading because this is going to put you to sleep with how boring and inane it is:
The premium channel Showtime will be rebranded with a new name in January and will feature certain original series from the streaming platform Paramount+, the channel’s parent company announced Monday.
Starting Jan. 8, 2024, Showtime will rebrand to “Paramount+ with Showtime,” Paramount Global, Showtime’s parent company, said in a statement.
Paramount Global said the rebrand marks the “first of its kind multiplatform brand that integrates streaming and linear content.”
The rebranded version of Showtime will give subscribers access to new Showtime titles along with certain Paramount+ original series, including the first season of “Halo,” the first four seasons of “Star Trek: Discovery,” the first two seasons of “Mayor of Kingstown” and the platform’s new series, “Sexy Beasts.”
The rebranded name, “Paramount+ with Showtime,” was previously used for a streaming service bundle released in August.
Beginning Aug. 28, some Showtime cable subscribers were able to transfer their Showtime information to Paramount+ to start a new “Paramount+ with Showtime” plan. However, not all Showtime subscribers will see the transfer option in the coming months, Paramount+ said. Those who don’t will be required to cancel their Showtime streaming subscription before starting a new combined subscription. Account types ineligible for the transfer are listed on the Paramount+ website.
Do you know a single person on the planet who gives even one-tenth of a fuck about this being the first multiplatform brand to integrate streaming and linear content?