Farewell to Golden Child
Golden Child becomes our fifth act to vacate, and forget the gold – these guys couldn’t even
see the podium. Not that any of us expected different, but still, I’m a little sad to see them go – partly because they kinda seem like underdogs in general, and partly because ‘Lady’ is just so damn good.
This is another act that didn’t get an intro, so I’ll quickly cover that here. Golden Child debuted in 2017 as Woollim’s first new boygroup since Infinite in 2010. Their debut song was
‘DamDaDi’, which skewed more pop-rock than anything their labelmates had attempted:
They’d revisit this style again with
‘Let Me’, released a few months after the tracks we rated. And honestly, I think they’d have been wise to stick with this sound, just… maybe with better material ddd. I realize there isn’t much of a market for fresh-faced boys doing rollicking power pop in 2021, but it’d be an improvement over the identity crisis they’re in the midst of.
Their next release was
‘Genie’ in late 2018, which was much more dance-oriented than their previous titles. Everything was still bright and upbeat, and I’d expect this to be right up my alley… but I’ve never really been able to connect with it. The production’s great, but like their previous tracks, I don’t think the songwriting quite nails it:
We’ll take a brief detour into B-side territory with
‘Eyes On You’, and yes ladies, it’s a Sweetune track! Well, kinda – like Lovelyz’ ‘Lost N Found’, Sweetune only provided lyrics here. In my mind, that’s a bit “well what’s the point?” nn, but the track itself is easily one of Golcha’s best:
Their next release didn’t come for thirteen months – a ludicrously long hiatus for a rookie group. When they finally returned in late 2019, Golden Child had been rebranded as… Infinite, circa 2016. Their next three singles were known as their “Dark Child trilogy” and were all done by BLSSD, an in-house producer partly responsible for Infinite’s rebrand.
‘Wannabe’,
‘Without You’, and
‘One (Lucid Dream)’ are all pretty good, though the latter came after their stint on Road to Kingdom, resulting in their most successful comeback to date. It’s also easily the strongest of the three, so I guess We The People got it right for once:
To be honest, even though the material was solid, it’s always felt like Woollim rushed this reboot in an attempt to repeat Infinite’s trajectory. This overlooks the fact that Infinite had already developed a trademark sound and secured their place in the market prior to changing lanes. The Golden Child approach has seemed comparatively messy, not helped by their latest release sounding more like their 2017/2018 songs than anything since:
Quibbles aside,
‘Pump it Up’ is my favourite Golcha track since ‘Lady’. And with their upcoming mini only a couple weeks away, I’m looking forward to seeing what direction they head next. Given their history, literally nothing’s off the table ddd!
All that said, I’m rooting for Golden Child, and I’m also worried for them. As Infinite’s juniors, I’m pulling for them to carve out a similar legacy, but I don’t think their label’s taken the right approach to date – especially with DRIPPIN threatening to eat their lunch (not that there’s any imminent risk lol, but we’ve seen it happen before). But hey – it’s taken other acts much longer to get it together. Anything can happen!
Oh right, and y’all let ‘Lady’ bomb out too early. Bye!
Golden Child – Final Scoreboard
#59. Lady (7.304)
#63. It’s U (7.207)
Golden Child – Highest Scorers
#1.
@BeingNormal (9.250)
#2.
@junkos (8.750)
#3.
@junglefish,
@Slice of Life,
@camden_italian,
@Joli Chat (8.500)
Golden Child – Lowest Scorers
#23.
@Empty Shoebox (3.500)
#22.
@M24 (4.250)
#21.
@soratami (5.000)
#20.
@Crisp X (6.000)
#19.
@ysev (6.125)
Golden Child – Controversy Index
*based on standard deviation, higher index = more controversial
#1. It’s U (1.683)
#2. Lady (1.516)
Golden Child – Group Average: 7.255