Scream is just noise. I've warmed up to it the past decade mainly because I see how younger audiences love it.
As soon as Curtis appeared on screen my husband said "WHAT HAPPENED TO HIS HAIR?" I had no idea he'd ever had it cut, you just always picture him with the long hair. Jon Bon, on the other hand, seems to have been slowly growing his luscious mane back out at this point. It looked very bouffy.Yes, I think he had bleached blonde hair by 1996ish. Like Joshua Kadison, once he had his hair cut he looked completely different - and Curtis Stigers to a degree.
I would guess someone at the record company was worried about them being old hat – hence them being paired with Max Martin, of all producers …?I don't remember thinking of Bon Jovi as dated at this point - they'd just had a huge hit with Always after all and Jon was regularly featured in magazines, TV shows and such - but by the time of It's My Life in 2000 I certainly did think of them as old hat.
I agree – I would say those early hits that Desmond Child co-wrote have a real hunger and attitude to them and then, rather like WWW (good comparison), they just coasted within their own bubble, having found an audience. Which may have got them a steady stream of income but it wasn't really what I'd call creatively stimulating or challenging …For me, Bon Jovi had the same kind of trajectory as Wet Wet Wet - they both morphed into their own sales-universe, and had hits and radio play in the nineties, yet I simultaneously screened them out as having any relevance. They were a kind of white noise to me.
Not sure if I'm making sense here!
One thing I will give Wet Wet Wet is that they somehow managed to transform themselves from Smash Hits darlings into an efficient hit making group that could appeal to a much wider audience than the demographic they were originally targeted at – which is more than can be said for Curiosity Killed The Cat, Johnny Hates Jazz and others ploughing the same furrow at the time WWW emerged.Bon Jovi probably should have stopped at the point Jon went solo in 97.
Kind of like how WWW completely ran out of steam after 1996.
Didn't they have one last big hit around late 2000? And then after that he disappeared into movie roles?