Over the past years, I've grown increasingly jaded by the self-love/self-empowerment anthems of k-pop because the delivery often comes across antagonistic or reeks of a cynical calculation that I find hard to stomach. I don't believe it, I don't
buy it. Girls' Capitalism somehow carves its own voice by rejecting grandiose declarations in favor of candid earnestness. The mantra "Inner beauty / Gonna cherish my inner heart," simple as it is, feels less like armor donned and more like cupping your hands around something small and precious. It doesn't feel like tripleS are embodying archetypes for their viewers to mimic, but rather holding a mirror up, tapping into a universal sentiment, giving ephemeral shape to an internal world.
In a way, tripleS picks up right where we left jj!LOOΠΔ. The DNA of "For all LOOΠΔ's around the world" lives on in the fabric of tripleS. There's this subtle decentering of tripleS as the Idol symbol with how their video extras are framed; it implies an equivalence, that these periphery characters possess their own vibrant stories beyond set dressing. Moments like the sight gag
@2:50 reaffirm that tripleS exists in
their world as much as they exist in tripleS's, a symbiosis analogous to our experience as viewers. I was strangely moved by the shots of them blending into a sea of white tees and jeans, indistinguishable from the girls that surround them.
So much of tripleS's mythos is circumambulating the dichotomy between The Idol vs. The Normal Girl. How does one inform the other? How are they intertwined? Are they one and the same? Nothing encapsulates this more than MODHAUS signing SeoYeon as S1, ostensibly the normalest of normal girls coming from zero training experience, inviting us to follow her journey of becoming an idol. Maybe that's why it feels futile to measure them by the usual performance metrics because that's explicitly not the point. The imperfection is the experience, the human on stage is the thesis—the magic is the diamond in the rough.
So what about Capitalism, hmmm? The ~chase bags not boys, money
can buy happiness~ maxim maybe holds surface-level truth. Something something self-care goes hand in hand with self-actualization. But is Jaden trying to suggest that our worth be derived from material wealth and productivity? Um that's not very woke of you, Jeong Byunggi! What exactly is being said here then? Let's review the 10 Rules of the Mad Money Club. Rule No.1 Don't Cry Be Rich. Saur trew, bestie. Rule No.2 Read More. Mmmmgggghhhh leave me alone, mom! Are we still talking about fat stacks? What are the girls even doing with all that money besides throwing it around? Is the money some kind of metaphor? Maybe the real capital is the friends we made along the way.